What are the rules for a successful presentation of your jewelry in a store?
1/ What is product merchandising?
It is the attractive presentation of products and their enhancement, aimed at attracting customers' attention, improving their shopping experience and stimulating sales.
2/ Consistency between products
Place your jewelry in a consistent and organized manner. For example, group your jewelry by common interest (same theme, same collection, same color...) in the same space. This way, you make it easier for your customers to read your offer and find what they are looking for!
3/ An attractive presentation
A neat presentation of your jewelry attracts more attention from your customers. Use adapted displays to highlight your collections. Create an interesting visual effect by varying volumes, contrasts, shapes... For example, you can mix wood and brass displays with transparent transparent acrylic supports.
4/ Customer interaction
Create an interactive universe with your customers. For example, place mirrors close to your jewels in order to make customers want to try them. Use our personalized wooden supports in your sales area to encourage your customers to continue the customer experience outside the store.
5/ Bring your merchandising to life!
Change the location and organization of your jewelry regularly to avoid fatigue. Move the displays around, create new themes... Let your creativity speak for itself!
