What are the rules for successfully presenting your jewelry in stores?
1/ What is product merchandising?
It is the attractive presentation of products and their promotion, aimed at attracting the attention of customers, improving their purchasing experience and stimulating sales.
2/ Consistency between products
Place your jewelry in a consistent and organized manner. For example, group your jewelry by common interest ( same theme, same collection, same color, etc.) in the same space. This makes it easier to read your offer and find customers!
3/ An attractive presentation
A careful presentation of your jewelry attracts more attention from your customers. So use suitable displays to showcase your collections. Create an interesting visual result by varying the volumes, contrasts, shapes... For example, you can mix wooden and brass displays with transparent acrylic supports .
4/ Interaction with customers
Create an interactive world with your customers. For example, place mirrors close to your jewelry to make customers want to try it. Use our personalized wooden supports in your sales area to encourage your customers to continue the customer experience outside the store.
5/ Bring your merchandising to life!
Change the location and organization of your jewelry regularly to avoid weariness. Move the displays, create new themes... Let your creativity speak!
